An estimated three-quarters of consumers now say social media influences their buying decisions. Nearly 90% of companies are currently using Twitter, Facebook, and other networks. So while social media races ahead, formal training and education programs for young people are lagging seriously behind or are completely lacking. ‘Finding a Job by Being Socially Media Fabulous (Brand Savvy)’, would be an exciting opportunity to build and upgrade your personal brand and your social media skills and experience. SMS will take young people on a interactive and challenging journey of social media creativity; enhance their digital skills, personal branding and presentation skills.

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The idea is that this partnership will make it easier to progress into work. They will create a workshop targeted on young people still in school (potentially to graduate within 2 years) and/or or recent graduates (age 14-24). The idea is that all those young people have a lack of work experience, but have a lot of smartphone experience. So the only thing they do have is their own personal brand. A professional digital identity is the first step to gain any kind of formal work experience which will lead to a substantial improvement of career development. In this workshop to be developed Social Media Savvy will help them to apply their smart phone experience on Facebook, Twitter, etc. in connection with the world of work. So, smartphones allowed! 

We believe that opening up this method to synergies of SMS partners will lead to a attractive Social Media Savvy Programme, developing a transnational social media savvy identification and support programme targeted at young people aged 14-24 & possibly their teachers & trainers.


SMS Country Report Dutch

SMS Country Report English

SMS Country Report Spanish

This project addresses their experiences and their needs & provides early intervention starting at secondary schools, incl. dropouts & works with all appropriate agencies and will answer the following questions:

  1. How to spot, identify and support a Young Person (aged 14-24 and NEET 16-24) social media savvy?
  2. How can we identify & support the professional social media ’mindset?
  3. How can we provide all the support materials to young people, teachers & trainers?

To provide young people, teachers and trainers support in their “Social Media Savvy Journey” is complex & requires discipline & motivation from all actors involved. Successful practices have emerged from different places & examples. We will run, test and fine tune a Social Media Savvy Programme with young people & for young people during the project period 1/3/2018 – 1/3/2020. This will show that progresses is being made every day on the field. SMS aims at acting at different levels upon young people, educators, processes and tools that mediate support, in order to give leverage, propose sustainable innovations, and promote the sharing and appropriation of innovative entrepreneurial practices across Europe.