• Founded 2002
  • 590 million users worldwide
  • Stock worth $352 million

According to, 80% of employers are using social media as a recruitment tool Jobvite’s 2020 Recruiter Nation Survey reports that the social media channel most used for recruiting is LinkedIn (72%).

LinkedIn is largely used as a professional networking site for professionals to communicate and look for jobs. People are able to list all their qualifications, their work experience, list skills and qualities, this essentially makes LinkedIn act as your CV online. LinkedIn has over 590 million users and over 260 million monthly active users on the site. 32% of users are aged between 25-34. 


Each second there are 2 new LinkedIn users from across the world. 28% of all internet using males and 27% of all internet using females use the site, of which 87 million are millennials and 39 million are students or recent grads. LinkedIn profiles with professional headshots get 14 times more profile views than those without. In 2014 the most overused word on a LinkedIn profile was “motivated”.